Our approach
We designed a universe inspired by counterculture and graphic vandalism: a distorted, hand-scrawled logo “as if written by dogs,” irreverent illustrations, and punchy typography. A palette far from category norms cements its disruptive stance.
The outcome
Bark to School became a unique canine club—with a bold, playful identity that resonates with young, modern owners. A brand that challenges category rules and makes rebelliousness aspirational.
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