Case study

Edén

The challenge In Latin America, niche perfumery often leans on “botanical” clichés. EDÉN set out to break that mold and build a modern, international, and sophisticated brand that still elevates Colombia’s essence.

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Our approach

We placed art at the core: meticulously executed still lifes, editorial portraiture, and texts crafted as poetry. The identity embraces a minimal, pared-back language where photography and words lead. A solid palette — white, black, beige, and green — underscores an elegant, timeless character.

The outcome

A niche perfumery unlike anything in its regional category. EDÉN bridges the local and the global, the botanical and the artistic, becoming a contemporary reference for sensorial luxury in Colom

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