Case study

Luther

The challenge Luther needed a rebrand to achieve an international stance and move away from the local, under-designed look common to many production houses. The goal: become a brand desired by creatives and artists—speaking the language of designers, filmmakers, and fashion-minded audiences.

Live website

Our approach

We built from a cinematic concept: the circle as a metaphor for the viewfinder that opens the door to new stories. The identity features cinematic photography and a palette rooted in RGB plus black & white. The tone is close yet refined—design-forward in every detail.

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The outcome

Luther evolved into an aspirational production brand for the creative world—global in feel, trustworthy in execution, and a sought-after ally for telling visually powerful stories.

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